Recognised as the King of Curve and “Master of the Dress,” Roland Mouret releases his first book “Roland Mouret: Provoke, Attract, Seduce”.


Conceived as a series of conversations, between Alexander Fury and Mouret, and between Mouret’s clothing and the women who wear it, this book will plunge the reader into the designer’s roots, his creative passion and unique savoir-faire: the magic of draping. The designer’s special brand of thoughtful, respectful chic is illustrated by photography commissioned specially for this volume, with close friend and long-term partner Sophia Neophitou-Apostolou supporting in creative direction.


Referring to Roland’s father, the opening chapter “Blood, Bones and Fat” looks at how working with meat in his father’s butcher instilled his fearless approach to flesh and designing for real women’s bodies. Whilst “Butcher’s Apron” highlights the origins of Roland’s unique approach to folding and cutting fabric.


Renowned for dressing some of the world’s most glamourous icons, “Fame” captures a selection of Roland’s greatest red carpet moments, in a twisted series of curated collages.


Undeniably devoted to women, the French designer’s warmth comes through in a chapter dedicated to his long-standing friendships; touching tributes to and from the people who supported him throughout his life and eventful career so far. And as for his current obsessions, he shares his “Insta Inspirations”, a montage of his favourite images from his social media account. Perpetually inspired by his early career in artistic direction, we see how Mouret’s eclectic background informs his eye through the aesthetic point of view on his own Instagram.


More of a manifesto than a retrospective, the book offers an in-depth look into the man who created such iconic dresses as to define an era, the transformational power of his clothes and the women-centric approach behind the high-voltage feminine glamour of his alluring brand.

Discover another side of Roland Mouret as the designer recalls his time as a model, a “Yohji boy” in the early 80’s. Mouret compares posing for the camera to a moment of creation of self, where he first considered the personas or characters that people put on; this alchemy between the clothes and the body informed his work in dressing clients and celebrities alike.

Revisiting signature designs from his archive, Roland Mouret carefully selected 5 iconic styles seen in various chapters throughout the book, to be exclusively reintroduced and sit at the heart of his Resort 2019 collection.


The Roland Mouret coffee table book is available to buy directly from Rizzoli.

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